{"id":11084,"date":"2020-10-19T04:30:45","date_gmt":"2020-10-19T04:30:45","guid":{"rendered":"https:\/\/www.hitachi.asia\/?p=11084"},"modified":"2022-11-09T09:29:52","modified_gmt":"2022-11-09T01:29:52","slug":"hitachi-launches-lumada-center-southeast-asia-bangkok-annex","status":"publish","type":"post","link":"https:\/\/hitachi.hostwebsite.asia\/th\/hitachi-launches-lumada-center-southeast-asia-bangkok-annex\/","title":{"rendered":"Hitachi launches Lumada Center Southeast Asia Bangkok Annex"},"content":{"rendered":"

Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.<\/p>\n

Hitachi launches Lumada Center Southeast Asia Bangkok Annex<\/a> (PDF Type, 547 kByte) \"\"<\/p>\n

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October 19, 2020<\/p>\n

Hitachi launches Lumada Center Southeast Asia Bangkok Annex<\/strong><\/h6>\n

To expand Social Innovation Business through digital transformation in Southeast Asia<\/em><\/p>\n

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The opening ceremony was held in the morning at the new Lumada Center Southeast Asia Bangkok Annex. From right to left, Mr. Panote Sirivadhanabhakdi, Group CEO of Frasers Property Limited, who was Guest of Honor, Mr. Takatoshi Sasaki, Managing Director of Hitachi Asia Ltd., Mr. Kojin Nakakita, Chairman of Hitachi Asia Ltd., and Mr. Yoshihiro Sugeta, Managing Director of Hitachi Asia (Thailand) Co., Ltd.<\/p><\/div>\n

Bangkok, 19 October, 2020\u00a0<\/strong>\u2013 Hitachi, Ltd. (TSE: 6501, \u201cHitachi\u201d) and Hitachi Asia (Thailand) Co., Ltd. today announced the launch of \u201cLumada Center Southeast Asia Bangkok Annex\u201d (hereinafter, “Lumada Center Bangkok Annex”) at Hitachi Asia\u2019s Thailand regional office in Bangkok, as part of its continuous effort in contributing to \u201cThailand 4.0\u201d and digital transformation of other Southeast Asia countries, especially in Smart Manufacturing and Smart City.<\/p>\n

Following the launch of Hitachi\u2019s first Lumada Center in Chonburi\u00a0(1)<\/sup>\u00a0in 2018, Hitachi has embarked on several co-creation projects with various customers mainly in the manufacturing and logistics sector. With the addition of the Lumada Center Bangkok Annex, Hitachi expands its avenues in providing customized digital solutions for business partners in Thailand and in Southeast Asia.<\/p>\n

Both the Lumada Center facilities in Thailand will act as springboards for Hitachi Asia\u2019s regional offices to connect and reach out to customers in Southeast Asia.<\/p>\n

The main feature of the Lumada Center Bangkok Annex is its co-creation room, a space where ideation takes place and where collaboration is achieved through in-depth analysis of the needs of each client. Through NEXPERIENCE\u00a0(2)<\/sup>, a methodology for collaborative creation with customers advocated by Hitachi, insights from multiple perspectives and discussions are gained through workshops with customers.<\/p>\n

Mr. Yoshihiro Sugeta, Managing Director of Hitachi Asia (Thailand) Co., Ltd., said, \u201cWith the addition of the Lumada Center Bangkok Annex, we now have more avenues to promote the use of digital technologies and support the further advancement towards a value-based economy in Thailand and in the Southeast Asia region.\u201d<\/p>\n

Today, several industries are facing the pressure of increased competition and digitalization is one of the most effective ways for companies to sharpen their competitive edge. This is especially important for the manufacturing and logistics sector as it is traditionally heavily reliant on manual labor. Through data analytics and artificial intelligence (AI) tools, optimal results can be achieved in the manufacturing process and efficiency throughout supply chains can be improved.<\/p>\n

Such digital transformation is made possible through the Internet of Things (IoT) technology, where tools like AI analytics and capabilities such as remote monitoring can help increase overall operational efficiency and productivity.<\/p>\n

Mr. Akihiro Ohashi, Executive Director of Hitachi Asia (Thailand) Co., Ltd., said, \u201cThe Lumada Center Bangkok Annex is one more touchpoint for Hitachi to accelerate digital transformation through co-creation with customers. We are glad to be able to support various business sectors to achieve greater outcomes driven by digital technology.\u201d<\/p>\n

As part of the efforts to accelerate social innovation in Thailand and in Southeast Asia, Hitachi will continue to co-create with customers and partners to establish the best customized digital solutions to suit different business needs in the \u2018new normal\u2019.<\/p>\n

——–<\/p>\n