{"id":11660,"date":"2021-10-29T04:10:00","date_gmt":"2021-10-29T04:10:00","guid":{"rendered":"https:\/\/www.hitachi.asia\/?p=11660"},"modified":"2022-11-02T11:36:58","modified_gmt":"2022-11-02T03:36:58","slug":"hitachi-and-mqdc-sign-mou-to-develop-placemaking-5-0-digital-masterplan-to-transform-mixed-use-into-360%e2%81%b0-consumer-experiences","status":"publish","type":"post","link":"https:\/\/hitachi.hostwebsite.asia\/th\/hitachi-and-mqdc-sign-mou-to-develop-placemaking-5-0-digital-masterplan-to-transform-mixed-use-into-360%e2%81%b0-consumer-experiences\/","title":{"rendered":"Hitachi and MQDC Sign MoU to Develop Placemaking 5.0 Digital Masterplan to Transform Mixed-Use into 360\u2070 Consumer Experiences"},"content":{"rendered":"

Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.<\/p>\n

Hitachi and MQDC Sign MoU to Develop Placemaking 5.0 Digital Masterplan to Transform Mixed-Use into 360\u2070 Consumer Experiences<\/a> (PDF Type, 292 kByte)\"\"<\/p>\n

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October 29, 2021<\/p>\n

Hitachi and MQDC Sign MoU to Develop Placemaking 5.0 Digital Masterplan to Transform Mixed-Use into 360\u2070 Consumer Experiences<\/strong><\/h6>\n
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\u2022 Hitachi and MQDC sign MoU as part of Placemaking 5.0 transformation strategy masterplan for rollout across property portfolio
\n\u2022 Innovative range of digital solutions to improve consumer experiences, driving increased visits and dwell time, with first elements releasing in 2022 for placemaking at True Digital Park
\n\u2022 Long-term partnership will deploy new-to-Thailand digital technology solutions across MQDC property portfolio, including flagship project The Forestias and 5 more major upcoming landmark projects by MQDC<\/i><\/p>\n

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\nFrom left: Mr. Somsak Garnjanakarn, Executive Director and Chief Marketing Officer, Hitachi Asia (Thailand); Mr. Andrew Hamilton, General Manager \u2013 Smart Digital Solution Business Development (SDBD), Hitachi Asia (Thailand) & Head of SDBD Consulting Services ASEAN, Hitachi Asia; Mr. Kipsan Beck, President \u2013 Placemaking Business Unit, MQDC; Mr. Visit Malaisirirat, CEO, MQDC.<\/p>\n

Thailand, 29th October 2021\u00a0<\/strong>\u2013 Leading global technology conglomerate\u00a0Hitachi,<\/strong>\u00a0through its Thai subsidiary,\u00a0Hitachi Asia (Thailand) Co., Ltd.<\/strong>\u00a0hereinafter referred to as \u201cHitachi\u201d, joined hands with\u00a0Magnolia Quality Development Corporation Limited<\/strong>\u00a0(\u201cMQDC\u201d) by signing a Memorandum of Understanding (MoU) as partners to create and implement the MQDC Placemaking 5.0 Digital Masterplan.<\/p>\n

Leveraging technology to seamlessly provide relevant content, products, and services, MQDC Placemaking 5.0 aims to enhance physical malls and offices as integrated digital destinations, making places that bring communities together to visit and spend time. The Masterplan will launch all-new personalized and enhanced consumer experiences (CX) bridging online and offline, using business intelligence with omni-channel platforms to meet the new challenges of retail, office, and property management in a post COVID-19 environment. Hitachi and MQDC will bring leading retail and office innovation to MQDC\u2019s landmark Thai property portfolio, commencing in 2022 at True Digital Park (TDPK), one of Thailand\u2019s latest and largest mixed-use properties, a joint venture between MQDC and True Properties. Health, wellbeing, and happiness are also core to the future strategic co-creation innovations that will contribute to improved quality of life overall.<\/p>\n

Hitachi\u2019s technology solutions for MQDC Placemaking 5.0 include state-of-the-art infrastructure and CX digital solutions with highlights including:<\/p>\n

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  • \u2022 Stand-alone business operations \u2013 unmanned fully automated retail stores embedded with camera and POS technology to provide increased convenience and COVID safety, providing brand partners with new insights from consumer journey mapping and purchase data in real time;<\/li>\n
  • \u2022 Augmented reality smart screens, applications, and online platforms \u2013 enabling shoppers to purchase anything, anytime, from anywhere;<\/li>\n
  • \u2022 Highly personalized offers and content \u2013 improving the consumer experience through big data and analytics for TDPK members to customize cross-selling and up-selling relevant products and services;<\/li>\n
  • \u2022 Tenant value-added services \u2013 new point of sale and last mile automated logistics delivery solutions, omni-channel solutions, and reduced operation costs, enhancing convenience for TDPK\u2019s cashless solutions already in place;<\/li>\n
  • \u2022 Shopper flow & sentiment analytics \u2013 utilizing facial recognition technology, cameras aid safety and security, while providing advanced demographics and mood analysis, linking the way people feel to events and activities, assisting operations and tenants to better meet the needs of the community and visitors.<\/li>\n<\/ul>\n

    Hitachi and MQDC teams will commence 5.0 initiatives at TDPK, one of Southeast Asia\u2019s largest technology startup hubs set in Bangkok\u2019s Punnawithi CyberTech District with more than 200,000 square meters of retail, residential, and office space already open, and an additional 80,000 square meters opening in 2022. Masterplan analytics will aid space planning, using big data to boost security, sustainability, and operational efficiency, as well as identifying and launching new revenue opportunities.<\/p>\n

    The MQDC Placemaking 5.0 Digital Masterplan will bring innovative CX to transform retail and office concepts in Thailand:<\/p>\n

    \u201cWe are excited to work with MQDC on this game-changing project for landmark mixed-use real estate properties including TDPK and The Forestias. Our partnership will help drive Thailand\u2019s competitiveness, including deploying future-proof retail digital solutions across mega-scale Smart City transit-oriented developments in the Eastern Economic Corridor.\u201d \u2013 Van Tang, Director, Head of Business Development, and International Partnerships \u2013 Smart Digital Solution Business Development (SDBD), Hitachi Asia (Thailand) Co., Ltd<\/i><\/p>\n

    \u201cMQDC Placemaking 5.0 builds communities, providing online and offline destinations for consumers and workers to spend time, and where relevant products and services are at their fingertips whenever and wherever they want it. This partnership using Hitachi digital infrastructure will enable MQDC to first transform True Digital Park, enhancing the CX, support tenants and improve services and revenue platform. We plan to then roll out cutting edge technology solutions throughout our real estate portfolio including leading properties such as The Forestias \u2013 our flagship THB 125 billion (USD 4.1bn) mixed-use development completing in 2023.\u201d\u2013 Kipsan Beck, President \u2013 Placemaking Business Unit, MQDC<\/i><\/p>\n

    In line with its vision, Hitachi has set long-term goals to utilize city and human data to create services which increase safety, comfort, and long-term sustainability across multiple sectors including retail sector CX as recognized in the MoU between Hitachi and MQDC aimed at improving quality of life for the people of Thailand.<\/p>\n

    MQDC was founded on the principle of \u201cFor All Well-Being\u201d, and with the highly inclusive MQDC 5.0 Placemaking framework, both partners hope to harness the power of co-creation to drive digital innovation and create long-term sustainability in development, powering good for future generations.<\/p>\n<\/div>\n

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